Path to Longevity

The Ruler Mark of 15

Life is a remarkable journey filled with countless moments and experiences. Each minute that passes signifies another step in the journey towards longevity.

Whether it’s the first 15 years, marking the transition from childhood to adolescence, or the significant 30-year mark, symbolizing the transition into a full and established adulthood, each milestone holds its own significance.

As consumers journey through this maze of time, let your organization or brand embrace the Rule of 15 as a guidepost of inspiration to make the most of the consumer’s journey of longevity and help them create a life filled with purpose, joy, and health.

The Multidimensional Ruler of 15 Years

Imagine the remarkable journey that awaits your consumers or target audience over the next 15 years of their longevity. Where are they today, and where will they be in the future?

Meet Emma (18 years)

My longevity is in one dimension:

  • I am a teenager and I ignore my longevity at the moment. I take risks.
  • I skip the talk about aging. I embrace youth. I suffer from gerontophobia.

What can you offer Emma to enjoy the journey of life while minimizing the risks affecting her prospects of longevity?

Picture of a teenager

Meet Olivia (31 years)

My longevity is two dimensional:

  • I am an adult woman and look after my own longevity.
  • I am a mother of a newborn child and I help establish the early longevity path of my child.

What can you offer Olivia to best manage both her and her child’s longevity?

Picture of a young mother with a baby

Meet Josh (43 years)

My longevity is tridimensional at the moment:

  • I am an adult man and I look after my longevity.
  • I am a father of a child and look after his longevity in childhood by instilling good habits in him.
  • I am an adult son and look after the longevity of my father so he is on track for a good old age.

What can you offer Josh to best manage three longevities at once?

Picture of a father playing with his son and his own father

Meet Jennifer (52 years)

My longevity is two dimensional:

  • I am a middle-age woman and look after my longevity.
  • I am a married woman and support my husband’s longevity.

What can you offer Jennifer to best prepare her and her husband for an older longevity ahead?

Picture of a middle age couple

Meet Richard (73 years)

I am in the last leg of my longevity:

  • I am an old man and still look after my longevity.
  • I am a father, spouse, or a brother. My loved ones care and bring comfort to my later years in life.

What can you offer Richard and his loved ones for him to enjoy his last years in comfort?

Picture of an older man

Summary of relevant milestones achieved every 15 years in life

The following information is for informational purposes only. It highlights milestones in life that may change depending on the profile of the person.

0 to 15 year milestones
Picture of children having fun

Being born.

Building first connections with caregivers.

Discovering joy.

Early learning.

Playing and having fun.

Hitting puberty.

Spending time with family.

16 to 30 years milestones
Picture of young adults having fun at a party

Questioning and rebellion.

Taking risks.

Self defining and tasting freedom.

Experiencing student life in college or university.

Getting the first serious job.

Spending time with friends and partying.

Joining the dating scene.

31 to 45 years milestones
Picture of a family in their daily life

Owning first home.

Settling down.

Partnering or marrying.


Leaping jobs.

Dealing with stress (work and family).

Establishing full self-sufficiency.

46 to 60 years milestones
Picture of middle age couple

Launching own children to adulthood.

Going through biological changes (menopause and andropause).

Early caregiving for aging parents.

Last call for investing in future retirement.

Transitioning careers.

Discovering the world.

61 to 75 years milestones

Developing health concerns.

Watching budgets.

Spending time with friends.


Enjoying grandchildren.


76 to 90 years milestones
Picture of a daughter with her older mother

Ongoing health issues, including chronic conditions.

Declining memory.

Becoming more dependent of caregivers.

Adapting home for old age.

Living from life savings or social welfare.

Sharing wisdom.

91 years and older milestones

A life well lived.

Hopeful with no regrets.

Chest of wisdom.

Oh, buckle up and prepare to dive into the entertaining world of aging! Once you’ve mastered the Rule of 15, it’s time to embrace the quirks of getting older. Get ready for a wild ride of wrinkles, wisdom, and maybe a few unexpected surprises along the way! So hold on tight because the journey of longevity is about to get a whole lot interesting!