Do your brands and products speak longevity to consumers?
Is there anything positive about aging? As consumers embark in their longevity journey, they will discover things and experience situations that will make them rethink about what it means to age.
“Embrace these inspiring statements, designed to ignite your creativity and encourage decisive action about promoting longevity. As you engage with each one, think about them honestly, for only by acknowledging the truth can you help your organization, your brands, yourself, and your consumers unlock their power within.”
My brand makes consumers
Enjoy life no matter what it brings to them.
Pay attention to the little and meaningful things in life.
Be at peace and do not feel guilty about anything.
Take breaks to reflect on life.
Discover their purpose in life.
My brand inspires consumers to
Love their bedroom.
Like their living space no matter what.
Feel safe wherever they live.
Be independent as they can be.
Have fun or find awe in life.
My brand encourages consumers to
Value every day they live.
Work at a job or place they like.
Embrace technology that makes life easier.
Consider worries as challenges instead of threats.
Not chase the golden carrot for nothing.
My brand communicates people that they
Only have one life to live and need to make the most out of it.
Live every day and will only die once.
Understand that life is too short and need to do what they aspire to.
Do not have regrets in life.
Are content with the way they are.
My brand allows consumers to
Savor food and eat everything they like.
Try new foods or drinks as choice.
Not follow restrictive diets that make them unhappy.
Become aware of the right weight range for their age and body type.
Have success in managing a chronic health condition.
My brand supports consumers to
Have good friends who support and listen to them.
Spend quality time with their closest friends and family who are not toxic.
Have a good relationship with their significant other.
Enjoy the company of their children.
Admire the animal kingdom.
My brand makes consumers to
Laugh often, even at silly things.
Pay attention to their surroundings and try to make the most out of it.
Not be afraid or embarrassed to ask questions.
Not complain about people who are younger or older than them.
Share knowledge and life experiences.
My brand motives consumers to
Feel youthful even when finding a new wrinkle.
Believe that wrinkles represent wisdom and a life well lived.
Always be young at heart.
Not constantly repeat themselves to others.
Not be too concerned about getting older.
My brand encourages consumers to
Be aware of their state of mind and health.
Build good memories.
Take care of their vision.
Not mind letting their hair go gray.
Get at least 5 hours of straight and restful sleep every day.
My brand entices consumers to
Feel energetic no matter if they are slowing down.
Walk at a good pace.
Remain physically active every day.
Play sports or engage in activities that suit their current physical condition.
Become aware of any physical limitations and finding ways to deal with these.
My brand motivates consumers to
Spend time outdoors in nature, even if it is at a local park or in the backyard.
Travel to new places whenever they can.
Try new things out of curiosity.
Learn from other people.
Play fun games.
Self-expression
is the love of being alive!
